My copywriting services cover advertising; websites & blogs; literature, leaflets & newsletters; internal communications; sales credentials and more. I also write brand proposition and positioning statements, as well as key messages.

I aim to help my clients be clear, simple, true and human.

I do this for a wide range of businesses, from beauty brands and charities to telecommunications and finance. Much of my work is for professional services (solicitors, architects, financial advisers, accountants, research agencies and the like).

You can find out more by calling me on +44 (0)7799 412880 or emailing hello@tombanks.co.uk.

Latest Work

Tom Banks Copywriting

Wollens

Wollens. A full range of copywriting for consumer and business advertising, corporate brochure, service leaflets, website, event stands and more for the rebranding and launch of a South West firm of solicitors. Visual identity and design for this project was by neon-creative.com and implementation by stuffadvertising.com.

Clarion

Clarion

Clarion. Website copy as part of the brand repositioning and relaunch for a high net worth financial planner and wealth management firm. Visual identity and design for this project was by neon-creative.com.

CMS

CMS

CMS. Brand advertising campaign and internal communications to announce the merger of CMS, Nabarro & Olswang to create a top-six global law firm. Visual identity and design for this project was by neon-creative.com.

B. Skincare

B.

B. Brand and product names plus packaging copy for the creation and launch of a new high-performance skin care and makeup brand, exclusive to Superdrug.

The Goldsmiths’ Centre

The Goldsmiths’ Centre. Small booklet explaining the philosophy and benefits of a new centre of excellence – created by The Goldsmiths’ Company – for the craft of goldsmithing and jewellery making. Visual identity and design for this project was by neon-creative.com.

Kantar Worldpanel

Kantar Worldpanel. Website copy as part of the name change, brand creation and launch of a global consumer research company, following acquisition by the WPP Group.

TNS

TNS. Brochures and postcards for the launch of a newly repositioned and rebranded market research company, under the umbrella brand idea of Sixth Sense of Business.

Astro Advertising

Astro

Astro. Consumer advertising and internal communications campaign, as part of a brand relaunch for Malaysia’s biggest satellite content creator and broadcaster.

Adam & Eve

Adam & Eve. Sales credentials presentation for a 100% natural skin care range, to help them pitch for retail listings and raise additional finance.

Word of the week


Miscomfrumple

To rumple or crease, for example, a dress by pressing or sitting on it

Thought of the fortnight


“A mind all logic is like a knife all blade. It makes the hand bleed that uses it"
Rabindranath Tagore